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American Swan

All offers, deals, promotions, events, discounts, sales at American Swan. American Swan is an International online Fashion & Lifestyle brand that combines Urban American Lifestyle with a quintessential Youth-oriented Fashion: its Spirit, Energy and Authenticity. The brand offers an invigorating twist to the genre of preppy fashion, offering an authentic casual wear range to the youth who seek occasion-led collections. American Swan encourages its audience to embark on a journey of discovering one’s unique spirit and choose apparel that help express one's Individuality. Simply put, it is about being and celebrating 'who you are'.

American Swan, with its distinctive range of Men's and Women's apparel, accessories and footwear is inspired by sexy chic urban Americana lifestyle. The styling is distinctly modern and voguish, with an emphasis on design, quality, innovation and affordability.

Apparel: Men and Women
Take your pick of everything from tees, tops, polo, shirts, denims, trousers, trousers, jackets and sweat shirts to sweaters.

Footwear: Men and Women
American Swan offers a wide range of footwear for men and women casual leather sneakers, boat shoes, moccasins, wedges, ballerinas etc.

Take your pick of American Swan watches, eyewear, totes, bags, belts, wallets, socks, jewelry, scarves and more.


American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion & apparel-led lifestyle company. TASLC is a part of TO THE NEW Ventures - a disruptive Internet products company creating and operating businesses targeted at social and mobile-first customers. With an end-to-end digital services network specializing in SMACK Services - Social, Mobile Analytics, Content and Knowledge, TO THE NEW’s expertise is underpinned by proprietary products and global partnerships in the space of social analytics, digital media, cloud services, social CRM and big data. The aim of the company is to build an enterprise that is different in spirit, form and culture.

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