Basics Life

Basics Life is the first of its kind store in India, positioned as the ultimate fashion destination for men. Basics Life features Basics029, Genesis and Probase.

Hasbro Clothing Pvt. Ltd. is one of the largest clothing and accessories manufacturing houses in the country, dedicated to delivering a complete lifestyle experience for men. Headquartered in Chennai, the Company runs successful brands like Basics 029, Genesis, Probase and their newest retail offering - Basics Life. Hasbro currently has 84 Exclusive Brand Outlets and has presence in over 400 Multi Brand Outlets.

The story of Hasbro Clothing is kind of incredible. Two brothers, Hanif Sattar and Suhail Sattar, set off with a dream - somewhere in the quiet streets of Chennai, in the year 1992. Trusting their sheer instincts, they decide to build an empire - doing what they do best: design clothes. Their dream has now become reality. From a simple tailoring outfit - designing made-to-measure clothing for men - Hasbro today is one of the biggest manufacturers of mens apparel. And after 2 decades of being in the business of impressing, Hasbro has been conscious only about one thing. Fashion.

The Company Hasbro was registered in the year 2001. And its first brands on offer were Basics (Now Basics 029) and Genesis, sold through Hasbros two stand-alone stores in Chennai (at Egmore and Nungambakkam), apart from its overseas exclusive store at Colombo. From a meager 400 square feet space in 1992, Hasbro today proudly displays over 69,898 square feet of exclusive retail space, selling three very popular brands owned by the Company: Basics 029, Genesis and Probase. This, apart from the network of 400 MBOs retailing the three brands.

Hasbro has come a long way. From humble beginnings, today the group is a huge success story. With manufacturing facilities located in Chennai and Bangalore, networked using the latest ERP software, Hasbro is equipped with the best technology. Keeping with the latest international fashion trends, it showcases lines for spring, summer, fall, and winter, in varied fabrics, styles and silhouettes. From its one-acre large corporate office at Maduravoyal, Chennai, Hasbro spearheads the tremendous growth of its brands on offer.

Hasbro is one of the first fashion brick and mortar companies to venture successfully into the e-com space with its fast growing web portal “www.basicslife.com”.