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Modern Amusements, Mastiii 7D is a 7D Theater which plays special 15 to 20 minute-long animated movies in many genres. The viewer sits on a specially designed seat and is provided with 3D glass. The seats are capable of having 3 degrees of freedom motion in sync with the onscreen activity to make the viewers feel a part of the cinema. It also has wide variety of environmental effects including, smoke, fog, bubbles, thunder, storm, wind, rain, snow etc. It's not just the seats that make the movie come alive, there is artificial snow and smoke screens and 3D bugs, spiders, scorpions, waterfalls and boulders that hamper your vision, threaten to sting you, follow you around and throw you off course. And just as the ride ends and the roller coaster comes to a screeching halt, you realize you are still holding on tight.
During the show, the viewers would be taken to another world. If it is raining in the film, the audience would feel wet. If characters in the film travel in flight, the audience will feel like they are traveling too.
The basic characteristic of 7D is that while 3D offers just visual effects, 7D offers virtual reality through motion and environmental effects, making the viewer feel like they're a part of the entire sequence.