Celebrate Navratri with modern and international twist at VR Surat on 11 & 12 October 2013

CELEBERATE NAVRATRI WITH MODERN AND INTERNATION TWIST @ VR SURAT THIS NAVRATRI

Acclaimed musician & performer Raghav Sachar introduces unique ‘Glam Garba’ in Surat

This Navratri, VR Surat, an integrated community-oriented premium Lifestyle Shopping Center, will play host to Glam Garba, an exclusive invite-only event only for VR Surat shoppers.

The event is a two-day Garba celebration on October 11th and 12th that gives the traditional dance and festivities a modern and international twist. VR Surat collaborated with acclaimed musician, performer and VR Surat Music Ambassador Raghav Sachar to conceptualise and create this unique event. Westside, Global Desi and AND are ‘Style Partners’ for the event. VR Surat is running a ‘Shop the Look’ campaign for Glam Garba to drive the season’s latest fashion trends.

Speaking on behalf of VR Surat, Mr. Paresh Mishra, Director of Operations- Western Region, Virtuous Retail said “We are very excited as we mark the Phase II Retail Launch of VR Surat with ‘Glam Garba’ on the occasion of Navratri. Surat is a cosmopolitan city with strong cultural roots, and we are delighted to take the idea of Garba global through this unique event. We believe this new format will attract diverse audiences and broaden the festival’s participation across communities."

“It is my absolute pleasure to present ‘Glam Garba’ at VR Surat. The concept in itself will attract the youth to enjoy Navratri in a new avatar. There will be Bollywood, Spanish, Brazilian, House and Electronic dance music mixed with traditional Garba songs. The Runway at VR Surat gives me an opportunity to transform the Center into a Night Club and present something truly unique for Surtis. So put your sticks together... For Glam Garba!” said Raghav Sachar who will perform along with Sonu Kakkar, DJ Akbar Sami, DJ A-Myth and Jankee, at VR Surat on the 11th and 12th of October.

About Virtuous Retail

Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community-oriented premium Lifestyle Shopping Centres in India’s top cities. Virtuous Retail’s pan-India portfolio includes prime city centre locations in Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata making it the leading platform of quality retail real estate in one of the world’s most attractive consumer markets for organized retail.

Virtuous Retail combines global expertise and local knowledge to create high performance retail environments with strong urban connections. The company’s long term vision is to create new social hubs for the urban Indian consumer. It does this through "Connecting Communities™" – a platform for cultural festivals, public-private partnerships and cross-border collaborations that encourage civic pride, strengthen the local economy and enhance the city’s brand image. Virtuous Retail is sponsored by The Xander Group Inc., a leading emerging markets investment firm, which has committed US$ 600 MM in equity to the platform.

About Raghav Sachar

Raghav Sachar is an Indian singer, music director, and musician, who has the distinction of playing over 33 musical instruments. A graduate of the internationally acclaimed Monash University and Conservatory in Australia, Raghav started his musical journey at the age of four. With over 100 songs, and 2000 shows to his credit, Raghav is a prolific and much-loved performer, who has also sung for movies, and released 12 albums, of which eight were for his own label.