GLAM GARBA @ VR SURAT - A RUNWAY SUCCESS!
Raghav Sachar, Jankee, Sonu Kakkar, DJ Akbar Sami & DJ A-Myth glam up Surat in a New Format Music & Dance Festival to Celebrate Navratri on Oct 11-12 2013
Mumbai, October 15th 2013 - Navratri festivities got a whole new spin this year as VR Surat played host to Glam Garba, an exclusive invite-only event for the Lifestyle Center’s shoppers. Organised in The Runway, the Center’s exclusive fashion boulevard that hosts premium fashion brands, Glam Garba is an annual event property that connects traditional music and dance celebrations with contemporary fashion.
The 2-day event was organised on Friday, Oct 11th and Saturday Oct, 12th, the 7th and 8th nights respectively, of the 9-day traditional festival that is considered the most important cultural celebration in Gujarat. Glam Garba 2013 attracted close to 10,000 Surtis, all stylishly dressed, and swirling to traditional music with an international twist.
VR Surat collaborated with renowned musician, performer and VR Surat Music Ambassador Raghav Sachar to conceptualise this unique event, during which VR Surat shoppers enjoyed red carpet treatment and a fantastic celebration over two nights.
Upping the fashion quotient at Glam Garba were Westside, Global Desi and AND who were exclusive Style Partners. A campaign called ‘Shop the Look’ was initiated to drive the season’s latest fashion trends with the event’s key performers showcasing the trendiest looks to inspire Surtis to dress in their stylish best
The Runway at VR Surat was transformed into a night club with LED dance floors, state-of-the art acoustics, discotheque lighting, while Magdalla Plaza, VR Surat’s outdoor community space, was converted into a beach setting with live performances by fire eaters, hand magicians, stilt walkers and jugglers to entertain the visitors.
Anupam Yog, Marketing Director, Virtuous Retail said, “Navratri is the perfect medium for us to connect fashion and culture. The innovative format of Glam Garba attracted diverse audiences and broadened the appeal of a traditional festival across communities by contemporizing the music while retaining the authentic rhythm and beats that allow large groups to perform complex but synchronized dance routines. Our plan is to make this event an annual property and promote it across the South Gujarat region.”
“It has been an exhilarating experience to perform at VR Surat where the audience welcomes novelty with great energy and I was delighted to see the incredible response to Glam Garba. Bollywood, Blues, Brazilian, House and electronic dance music were mixed with traditional Garba songs, which made the event truly unique. VR Surat gave me an opportunity to transform The Runway into a night club and offer a truly memorable event to Surtis,” said Raghav Sachar who orchestrated the 2-day event with singers Jankee and Sonu Kakkar, as well as DJs Akbar Sami and A-Myth.
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