Virtuous Retail celebrates Children’s Day. Gets to Gujarat its first state-of-the-art entertainment chain – SVM Bowling and Gaming, at VR Surat

Surat, November 15, 2013 – In keeping with its pioneering efforts of creating lifestyle community centres across the country, Virtuous Retail, is delighted to introduce SVM Bowling and Gaming, the state-of-the-art entertainment lounge at its flagship community centre VR Surat. This development also makes VR Surat the only lifestyle centre in Gujarat to house a state-of-the-art entertainment lounge that targets consumers and patrons of all age groups.

Virtuous Retail is India’s first and largest institutionally owned developer-operator of lifestyle shopping centres.

Spread across an area of over 11,000 sq ft, the SVM Bowling and lounge has a 7D theatre set-up, 4-lane UV glow bowling lanes, bumper cars, motion censored console games, video and novelty games. Providing action to arcade, adventure to personalized games, variety and sophistication SVM Bowling and Gaming has been a big hit in the catchments that it has been launched in. The arcade will also organize special gaming events to patrons, young and old with a unique opportunity to express their vigor and win gifts.

Commenting on this exciting occasion, Anupam Yog, Marketing Director, Virtuous Retail says,

“At Virtuous Retail, we believe in creating community centres and not just mere shopping destinations. The introduction of SVM Bowling and Gaming is one of the many special treats we have organized for patrons who would be visiting VR Surat. As a market, Surat has never been introduced to the concept of a gaming lounge before. At VR Surat, patrons will now have the option of indulging in the fun and games at SVM along with enjoying shopping at their favourite brand outlets and having a pleasant time watching movies at INOX.”

VR Surat currently houses a host of brands catering to the kids category including United Colors of Benetton, Gini & Jony, Ayesha, Mothercare and Tommy Hilfiger to name a few. Celebrating Children’s Day at Surat, never got this special.

About Virtuous Retail

Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community oriented premium lifestyle shopping centres in India's top cities. Virtuous Retail's pan-India portfolio includes prime city centre locations in Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata, making it the leading platform of quality real estate retail in one of the world's most attractive consumer markets for organized retail.

Virtuous Retail combines global expertise and local knowledge to create high performance retail environments with strong urban connections. The company's long term vision is to create new social hubs for the urban Indian consumer. It does this through "Connecting Communities™" - a platform for cultural festivals, public-private partnerships and cross-border collaborations that encourage civic pride, strengthen the local economy and enhance the city's brand image. Virtuous Retail is sponsored by The Xander Group Inc., a leading emerging markets investment firm, which has committed US$ 600 MM in equity to the platform.

About SVM Bowling and Gaming:

SVM Bowling & Gaming is promoted by SVM Pvt. Ltd., a fully integrated entertainment company with an enduring passion to bring international standard bowling, gaming and entertainment to India. In a very short span of time, SVM has captured the imagination of numerous enthusiasts and has taken giant strides in spreading unparalleled excitement across Andhra Pradesh. The Company is aiming to make India as its colossal playground by offering matchless options for action and recreation. In 2009, SVM opened its doors to Hyderabad’s Bowling & Gaming enthusiasts with a first-of-its-kind multi-level entertainment destination. SVM combines hyperkinetic action with wholesome entertainment to deliver a first-of-its-kind experience for the fun hunters. Funneled with a best-in-class 5”glow” lane Bowling Alley, a first in Hyderabad, and a jaw dropping 9000 sft. Gaming Area, the largest console gaming station in India…to deliver high-end action wrapped in a plush high energy atmosphere. While excitement takes the centre stage, the wildly inventive up-class Sports Bar will take entertainment a few notches higher. SVM Bowling & Gaming, today, one of the most profitable centers in India and has a robust impact amongst the thrill-seekers. After hitting the home run with its very first project, SVM has spread its wings across Andhra Pradesh, Tamil Nadu, Karnataka and Madhya Pradesh. Soon, SVM is all set envelop India with non-stop fun and entertainment. No wonder, SVM is one of the fastest growing entertainment chains in India.